Here’s the cliche among digital marketers, Search Engine Optimization (SEO) isn’t

what it used to be

These days, most businesses realize the basic concept of SEO and why it’s essential. However, when it
comes to improving and execution a sound SEO scheme for your business, just making content for the
keywords your users are searching for is both arduous and, well, incorrect.

What is SEO?

Search engine optimizes (SEOs) are people who optimize websites to assist them to show up high on
search engines and increase more “organic traffic.” In essence, an SEO is an extremely specialized
content strategist and helps a business find opportunities to answer questions people have about the
industry via search engines.

What is SEO strategy?

An SEO strategy is a process of organizing a website’s contented by topic, which helps search engines
like Google understands a user’s intent when inquisitor. By optimal a web page around topics, then
keywords inside that topic, you can gain your expertise in the eyes of a search engine and fertile well
for long-tail keywords related to that topic.

Here are three types of SEO that an SEO strategist can focus on,

On-page SEO: This SEO focusing on the content that’s “on the page,” and how to optimize
that content to assist boost the website’s ranking for particular keywords.

Off-page SEO: This SEO focusing on the links that are directing to the website from elsewhere
on the internet. The number of “backlinks,” and the publishers carrying those links, that link to your
website help you build trust in the eyes of a search engine. This reason your website to rank higher as
a result.

Technical SEO: This SEO focuses on a web site”s architecture, examining the backend of that
website to see how each website is “technically” set up. Google cares as much about the code of a
website as it does its contented, making this particularly quite essential to a website’s search engine
ranking.
With that in mind, here are 5 steps you can take to make sure all of your SEO bases are covered in
2020.

SEO Process

  • Make a list of topics.
  • Make a list of long-tail keywords based on these topics.
  • Build pages for each topic.
  • Set up a blog.
  • Blog every week to develop page authority.

1. Make a list of topics.

Keywords are at the bosom of SEO, but they’re not your first step to an organic growing play any
longer. Your first step is to make a list of topics you’d like to cover from one month to the next.

2. Make a list of long-tail keywords based on these topics.

Here's where you’ll beginning optimizing your pages for particular keywords. For all pillar you’ve
known, use your keyword tool to identify 5 to 10 long-tail keywords that dig deeper into the real topic
keyword.

3. Build pages for each topic.

When it comes to websites and superior in search engines, trying to get one page to rank for a
handful of keywords can be next to hopeless. But here’s where the rubber meets the road:

4.Set up a blog.

Blogging can be an unbelievable way to rank for keywords and prosecute your website’s users. After
all, every blog station is a new web page that gives you some other chance to rank in search engines.
If your business does not already have a blog, set one up. This is where you’ll luxuriant on each
subtopic and start showing up on Google.

5. Blog every week to develop page authority.

Not all blog posts or web pages you write necessarily belong to a topic cluster. There’s also value in
writing about tangential topics your client cares about to give your website authority in the eyes of
Google. This will cue Google to pay extra attention to your domain as you put content into your
essential topics.