Ranking on Google can be a time-taking effort, particularly for those new to SEO.

I learned back when I first started my site…

I was simply writing content assuming that someone will find it on Google.

No one did.

My content was almost near Page 1.

It was a real effort…

Until I found some easy white-hat SEO techniques that I’ve been using ever since.

Nowadays, I can slightly effortlessly outrank my content on Page 1 (and sometimes even #1).

And today, I’ll share those policies with you.

  1. Optimize Your Page Names and Classifications

One of the most viewed On-Page SEO factors on one’s website is the page meta names and meta classifications.

These metagames are one of the first things Google views when crawling a blog. This is an excellent place to add keywords to the mix.

meta title and meta description

Page Titles

Every page on your website should have a unique idea.

For instance, a Dentist’s home page should include a title including the fact that this is a local business and what the business is.

You would be amazed at how many businesses label their home page title as the default “Home”. This gives zero confidence to search engines that this is truly a site for a local Dentist.

A healthier page title might be “Colorado Springs Best Dentist | Acme Dentist Services”. A much more detailed title for your page and can benefit from search results for terms such as:

Colorado Springs dentist

Acme Dentist Services (For those exploring by brand)

Colorado Springs Best Dentist

A much more effective story than “Home”. A big no-no for SEO.

Title Modifiers

Another hack is to include the following alterants to your meta title:

Numbers: such as 5 Things, 6 Tricks, 17 Ways

The Year: 2018, 2019

the words: Free, Guide, Simple, Step-by-Step

By adding this meta title hacks, you will most absolutely increase your CTR, which will be paid heavily by Google’s latest Rankbrain algorithm update.

Page Descriptions

Although not as necessary to rankings in comparison to page titles, the meta description is all about capturing people to click on your listing vs the other 9 results on the sheet.

Also known as CTR, you want your description (which can now be up to 320 characters) to encourage as many clicks to your site as feasible.

What distributes you from your competition, and how do you stand out?

First, you want to be fair about what your website is about. You should never show your listing in a grey light. Doing so will build distrust among users and ultimately they will go straight back to the search results letting them bounce (pogo-sticking).

High bounce rates show Google that your blog is not worthy of the decisions and with the introduction of RankBrain, an AI search bot, Google will take note and decrease your website as a result.

Your description should be a ready and well-written synopsis of what the page is all regarding. The copy should be enticing and promotional heading into what the person is searching for. It is an excellent place to add keywords that people typically find you with. The searcher knows specifically what they want based on the keywords they enter into Google. Your description should always follow the group.

Where to find the motivation for meta titles and meta descriptionsA splendid place to find ideas for your Google meta info is on the ads displayed at the top of search results.

These advertisements have been tested and tested for the best progress so you can incorporate some of these words into your meta titles and descriptions.

  1. Have Short URLs

Permanent linking construction (aka Permalinks) basically refers to how the URL addresses for a post or page in the browser’s address bar.

This is the ideal place to add keywords into the mix and consider it or not, this is something Google’s web crawlers look at to help you outrank.

Numerous studies have confirmed that shorter URLs tend to rank higher than long URLs.

SEO permalink  white hat

Here are some things to keep in mind when creating your blog URL’s

Keep them clean and short

Include keywords

Only use hyphens “-“ to separate words

Samples of good URL constructions:





You get the idea….

The concept is to incorporate keyword rich “telling” indications of what the website includes and is about.

Usually, 3-4 words maximum should do the trick. (i.e. the URL of this page is /white-hat-SEO-techniques)

To edit your permalink on WordPress go to Settings > Permalinks.

  1. Use HTML Headers Properly

Headers are primarily that. The title or lead-in an article or content. I am transferring to the HTML code: H1, H2, etc. that motivates off paragraphs in content. Google sees these as necessary. So should you.

H1 tags

Starting with H1’s, their laws are simple. These stress, like the other headers the central “subject of the page” and Google takes action properly.

You should only use one H1 tag per sheet as this is the main header and will mislead search engines when more are used and decrease your rankings.

H2 tags

H2’s should be related to H1’s. A good place for keywords, but a good method is to base this on sub-subjects for the page.

For example, if your page is about a dentist then a good H2 tag could be about one of the assistance the Dentist provides (i.e. cavity cleaning) supported by the content in regards to the H2 tag.

H3 Tags

Comparable to H2’s but not as important. These should be used as sub-niches inside H2 tags but are not always important.

By combining these tags into your webpages, you are reinforcing what your blog is all about.

  1. Speed Up Your Website using a CDN

website speed white hat SEO

Speeding up a website will not only increase its rankings but also improve your user experience (UX).

There are several things you can do to help with website spee

Upgrade your hosting

Shrink your images so they serve faster

Reduce the number of images on a single page

Minify JavaScript and CSS – There are numerous great plugins for WordPress users and other CMS’s

Use a CDN (content distribution network) to serve websites faster over the globe

  1. Link To Other Articles (Internal Linking and External Linking)

By attaching pages on a website using keywords as the anchor text, you are in a structure creating backlinks internally to your site’s pages. This encourages users and search engines alike, by connecting the topics of your webpages collectively.

By using keywords to combine pages, you are telling Google what the page the link belongs to is all about. This also sends link juice to that page increasing the page’s authorization. It is almost like a page is declaring for another page and giving its recommendation of content found there.

A few things to keep in mind. You want to push these internal links to the pages you want to proceed for. If you don’t want to rank your “Contact Us” page, then don’t force a ton of internal links there. Alternatively, push links at those pages you want to rank for such as the home page or an important advancements page.

You should also add outbound links to authoritative blogs such as Wikipedia.